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 A Guide to Color Symbolism Global Color-Clues & Taboos 50 Symbolic Color Schemes Colors that Sell: Tried & Tested Color Schemes
 
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A Guide to Color Symbolism
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About this book |
Synopsis
Do your color selections undermine your message - or do they empower it? You'll know the answer after finding out the timeless and timely symbolism of 100 colors. Psychological symbolism (both positive and negative associations), religious and political symboism, and much more is covered in this guidebook.
Over 100 color swatches, each identified by specific symbolic associations, RGB formulas and HEX codes are included. Color swatches are grouped into red, purple, blue, green, yellow, orange, brown, black, white and gray categories. Groupings include a light, medium, dark, bright and muted color versions.
Note: Since Color Voodoo books are electronic (eBooks/PDF's), the color accuracy is far better than books in print. Instead of the compromises that occur with color reproductions in printed publications, Color Voodoo achieves remarkable color in all the illustrations.
Here's a sample of the color swatch pages:
Color Voodoo #1- A Guide to Color Symbolism - Contents
Part I - A concise analysis of the symbolic meaning of nine basic colors: red, orange, yellow, green, blue, purple, black, white, and gray. You'll find out the positive and negative associations, classic and contemporary symbolism of each of these basic color groups. This conceptual tool will give you a broad and flexible understanding of color symbolism. It will get you going in the right direction on all of your color decisions.
Part II - One hundred and seven large swatches of individual colors with the specific meaning of each one. RGB (Red, Green, Blue) and HEX formulas for each color are included so that you can use them as an accurate reference for any purpose. When you're looking for a specific color, you can find it instantly!
There's also a special section entitled "Tips for Color Communication - Global Design and Web Sites" and some basic guidelines for other design applications and color systems.
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Reviews and Comments "A Guide to Color Symbolism" describes color categories in terms of timeless and timely symbolism, references in nature, psychological symbolism (both positive and negative associations), contemporary culture, religious, historical/political, fashion, OSHA coding, optical/physiology, and other cultures. (The color symbolism is based primarily on Western culture.) The layout allows a designer to avoid unpleasant surprises and costly rework by quickly reviewing the symbolism of contemplated color choices. A review by Maura Yost - WebReference.com "The ebook text layout is excellent; attention to detail, and the overall content of the book is clear, crisp, and easy to use. The book's concepts have piqued my attention in several ways. I enjoyed reading "A Guide to Color Symbolism" and recommend it to others involved with color in their work and/or research." Mac Is that color combination you've selected saying something you never intended? Check against the positive and negative associations presented in this book. Analytiq "Color Voodoo has helped me to understand the symbolism of color. And the color swatches with the hex and RBG is a great reference for myself, and when I am working with clients. Once again. ..thank you." Ruth Houck To the folks at Color Voodoo Publications: This is exactly what I was looking for, it will certainly help with the essay I'm writing and I know it's going to be invaluable in the future. |
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As seen on television!
Excerpts from "A Guide to Color Symbolism" recently appeared on TV to document color theory on the Sundance channel's "Anatomy of a Scene." |
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"A Guide to Color Symbolism"
This electronic publication is a PDF (Portable Document Format). You don't need any special equipment. You can read a PDF publication on any computer with Adobe Acrobat Reader, and if you don't already have Acrobat, it's free and you can download it by clicking here.
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A Guide to Color Symbolism
Look Inside Table of Contents Synopsis | Reviews and Comments DOWNLOAD IMMEDIATELY |
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Color Voodoo is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2011, J.L.Morton, All rights reserved.