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Color Matters


A Guide to Color Symbolism
Global Color-Clues & Taboos
50 Symbolic Color Schemes
Colors that Sell:
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You might also be interested in another of our publications about color symbolism:
Colors that Sell: Tried and Tested Color Schemes



Global Color: Clues and Taboos

No color generates the same response in everyone.
When colors are cast into a global arena, complex meanings arise.

Global Color: Clues and Taboos

About this eBook
Look Inside
Table of Contents
Synopsis| Reviews & Comments

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This eBook is a PDF. You can read it on any computer- on PCs & Macs.
iPads, Kindle 2nd Generation and Nook Color devices support PDF eBooks.

"Global Color: Clues & Taboos" is an invaluable guide to color symbolism in different global cultures.

Section I explores the factors that influence color meanings in different global cultures - religion, politics, climate, gender, age and other influences that play a powerful role. The issue of globalization vs. national traditions of color meanings is also covered as a key to selecting appropriate colors for a specific country or culture.

Section II presents extensive research about the specific symbolism of individual colors in different countries and cultures. The information is grouped per the following color categories: red, pink, purple, blue, green, yellow, gold, orange, brown, black, grey, and white. Each color is defined in terms of general symbolism, religious symbolism and national and regional symbolism.

Other information covers color variations and color combinations.


Here's an excerpt:

The Symbolism of Red

Japan
Red ink is a traditional method of writing a letter that ends a relationship (like a "Dear John" letter or a pink slip).

Russia
The Russian word for red - "krasniy" - originally meant beautiful. The semantics of beauty are still part of the meaning of this word.

For more excerpts link to Table of Contents and Look Inside

Reviews and Comments

Valuable information you can trust!


From the moment I started reading this publications, I knew it was information that I could trust to be accurate and useful. "Global Color: Clues and Taboos" presents a thorough analysis of color symbolism globally. It includes colors that are safe as well as those that are risky in every country or geographic/cultural region in the world. Consequently, I know what colors to avoid and what colors are safe to use in my global business communications. Z. Taylor


"Global Color: Clues and Taboos"

This publication is a PDF. You can read it on any computer - on PCs and Macs.

iPads, KIndle 2nd Generation and Nook Color devices support PDF eBooks. It's more versatile than ePub or other eBook file formats because it is not limited to a singular device.





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