"Global Color: Clues & Taboos" is an invaluable guide to color symbolism in different global cultures.
Section I explores the factors that influence color meanings in different global cultures - religion, politics, climate, gender, age and other influences that play a powerful role. The issue of globalization vs. national traditions of color meanings is also covered as a key to selecting appropriate colors for a specific country or culture.
Section II presents extensive research about the specific symbolism of individual colors in different countries and cultures. The information is grouped per the following color categories: red, pink, purple, blue, green, yellow, gold, orange, brown, black, grey, and white. Each color is defined in terms of general symbolism, religious symbolism and national and regional symbolism.
Other information covers color variations and color combinations.
Here's an excerpt:
The Symbolism of Red
Japan
Red ink is a traditional method of writing a letter than ends a relationship (like a "Dear John" letter or a pink slip).
Russia
The Russian word for red - "krasniy" - originally meant beautiful. The semantics of beauty are still part of the meaning of this word.
Valuable information you can trust!
From the moment I started reading this publications, I knew it was information that I could trust to be accurate and useful. "Global Color: Clues and Taboos" presents a thorough analysis of color symbolism globally. It includes colors that are safe as well as those that are risky in every country or geographic/cultural region in the world. Consequently, I know what colors to avoid and what colors are safe to use in my global business communications. Zachary Taylor
Global Color: Clues and Taboos
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