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Color Matters


A Guide to Color Symbolism
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Click here to see the Table of Contents - "Global Color: Clues and Taboos"




Be sure to check out another of our publications about color symbolism:
Colors that Sell: Tried and Tested Color Schemes



Global Color: Clues and Taboos

Global Color - Clues and Taboos

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"Global Color: Clues & Taboos" is an invaluable guide to color symbolism in different global cultures.

Section I explores the factors that influence color meanings in different global cultures - religion, politics, climate, gender, age and other influences that play a powerful role. The issue of globalization vs. national traditions of color meanings is also covered as a key to selecting appropriate colors for a specific country or culture.

Section II presents extensive research about the specific symbolism of individual colors in different countries and cultures. The information is grouped per the following color categories: red, pink, purple, blue, green, yellow, gold, orange, brown, black, grey, and white. Each color is defined in terms of general symbolism, religious symbolism and national and regional symbolism.

Other information covers color variations and color combinations.


Here's an excerpt:

The Symbolism of Red

Japan
Red ink is a traditional method of writing a letter than ends a relationship (like a "Dear John" letter or a pink slip).

Russia
The Russian word for red - "krasniy" - originally meant beautiful. The semantics of beauty are still part of the meaning of this word.

For more excerpts link to Table of Contents and Excerpts

Here's what a customer writes:

Valuable information you can trust!
From the moment I started reading this publications, I knew it was information that I could trust to be accurate and useful. "Global Color: Clues and Taboos" presents a thorough analysis of color symbolism globally. It includes colors that are safe as well as those that are risky in every country or geographic/cultural region in the world. Consequently, I know what colors to avoid and what colors are safe to use in my global business communications.
Zachary Taylor



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Global Color: Clues and Taboos

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