"Global Color: Clues & Taboos" is an invaluable guide to color symbolism in different global cultures.

Section I explores the factors that influence color meanings in different global cultures - religion, politics, climate, gender, age and other influences that play a powerful role. The issue of globalization vs. national traditions of color meanings is also covered as a key to selecting appropriate colors for a specific country or culture.

Section II presents extensive research about the specific symbolism of individual colors in different countries and cultures. The information is grouped per the following color categories: red, pink, purple, blue, green, yellow, gold, orange, brown, black, grey, and white. Each color is defined in terms of general symbolism, religious symbolism and national and regional symbolism.

Other information covers color variations and color combinations.

For more excerpts link to Table of Contents and Look Inside