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A Guide to Color Symbolism
Global Color-Clues & Taboos
50 Symbolic Color Schemes
Colors that Sell:
Tried & Tested Color Schemes
Color Logic
Color Logic for PowerPoint
Encyclopedias
Color Voodoo for E-Commerce
Color Logic for Web Site Design
Encyclopedias
Color Voodoo for Your Office
Color Voodoo for Your Closet
The "Color Matters" eBook
Special Packages & Discounts
Statistical Data
Seminars
Consultation
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COLOR LOGIC
TABLE OF CONTENTS
INTRODUCTION
Color Logic
DEFINING COLOR
Introduction
How We See Color
Color Systems
The Color Wheel
Primary, Secondary & Tertiary Colors
Warm and Cool Colors
Variations of Warm & Cool Colors
Three Basic Attributes of Color
Hue
Value
Comparing Values of Colors
Value Matching Tests
Why Value Matters
Why Value and Text Matter
Saturation
Tints, Tones & Shades
Complementary Colors
COLOR HARMONY
Harmony Defined
Harmonies & Non-Harmonies
Harmony Guidelines
Guidelines for Dynamic Color Harmonies
Guidelines for Subtle Color Harmonies
Color Harmony Diagrams
Analogous Harmony
Complementary Harmony
Split Complementary Harmony
Triad Harmony
Other Color Wheel Harmonies
Black and White Harmony
COLOR EFFECTS
Introduction
Substance and Surface
Color Interaction
Chevreul's Theories
The Bezold Effect
Bezold and Chevreul
Albers and Color Metamorphosis
Different Reading of the Same Color
3 colors look like 4
3 colors look like 2
Itten and Color Contrasts
Area and Quantity
Area Distribution
Concentration or Dispersion
Movement
The Movement of Colors
Comparative Movement of Colors
Color and Shape
The Illusion of Transparency
Movement & Placement of Color
Movement and Axes
Color and Weight
Time and Space
In Conclusion
Bibliography
About the Author
Here are some thumbnails of some of the pages in "Color Logic." The book contains a total of 172 illustrations and is truly a pictorial guide to color theory at an affordable price.
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