DEFINING COLOR
How We See Color
Color Systems
The Color Wheel
Primary, Secondary, and Tertiary Colors
Warm and Cool Colors
Three Basic Attributes of Color
Tints, Tones, and Shades
Complementary Colors
COLOR HARMONY FORMULAS
Harmony Defined
Monochromatic Color Harmony
Analogous Color Harmony
Complementary Color Harmony
Split Complementary Color Harmony
Triad Color Harmony
Analogous Plus Complement Color Harmony
Tetrad Color Harmony
Black and White plus One Color Harmony
COLOR AND HARMONIOUS DESIGN
An Eye for Design
Color Harmony and Content
The Color Palette
Merchandise Display
COLOR DESIGN THEORIES
Area and Quantity
Area Distribution
Concentration or Dispersion
ADVANCED COLOR DESIGN THEORY
Color Interaction
Chevreul's Theories
The Bezold Effect
Bezold and Chevreul
Albers and Color Metamorphosis
Itten and Color Contrasts
THE VISUAL AND PERCEPTUAL EFFECTS of COLOR
About the Visual and Perceptual Effects of Color
The Science of Color Movement
Examples of the Color Movement
Comparative Movement of Colors
Movement and Shape - Angular and Curved Forms
Movement and Shape - Concave and Convex Forms
Movement and the Illusion of Transparency
Movement and the Placement of Color
Movement and Axes
Movement - Color and Weight
Movement - Time and Space
Perceptual Effects of Surface and Texture
COLOR AND FUNCTIONAL DESIGN
Navigation
Passage
Color and Direction
Spatial Perception
Emphasis and Subordination
HOW COLOR AFFECTS THE EYES
About the Optical Effects of Color
Legible Text
After-Image
Irritation and Distraction
Visual Comfort
Color Accessibility and Vision
THE PSYCHOLOGICAL EFFECTS OF COLOR
About Color and Psychological Associations
Guidelines for Selecting Symbolic Colors
Factors that Influence Symbolism
COLOR AND COMPUTER TECHNOLOGY
Introduction
Color Technology
Keys to Color Accuracy for Web Design
APPENDIX
