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Color Logic for Web Site Design

Table of Contents

DEFINING COLOR

Introduction
How We See Color
Color Systems
The Color Wheel
Primary, Secondary & Tertiary Colors
Warm and Cool Colors
   Variations of Warm & Cool Colors
Three Basic Attributes of Color
   Hue
   Value
      Comparing Values of Colors
      Value Matching Tests
      Why Value Matters
      Why Value and Text Matter
      Web Site Value Contrasts - Page Analysis
      Web Site Value Contrasts - Backgrounds
      Web Site Value Contrasts - Buttons
      Web Site Value Contrasts - Banners
   Saturation
Tints, Tones & Shades
Complementary Colors

COLOR HARMONY

Harmony Defined
Guidelines for Web Site Color Harmonies
About the illustrations for web design
Harmonies & Non-Harmonies
Harmony Guidelines
   Guidelines for Dynamic Color Harmonies
   Guidelines for Subtle Color Harmonies
   Guidelines for Web Site Color Harmonies

Color Harmony Diagrams
   
   Analogous Harmony
   Analogous Harmony - Web Design

   Complementary Harmony
   Complementary Harmony - Web Design

   Split Complementary Harmony
   Split Complementary Harmony - Web Design

   Triad Harmony
   Triad Harmony - Web Design

   Other Color Wheel Harmonies
   Analogous + Complement - Web Design
   Tetrad - Web Design
   
   Black and White Harmony
   Black and White + One Color - Web Design


COLOR EFFECTS

Introduction
Substance and Surface
Substance & Surface in Web Site Design
Color Interaction
Chevreul’s Theories
The Bezold Effect
Bezold and Chevreul
Albers and Color Metamorphosis
   Different Reading of the Same Color
   3 colors look like 4
   3 colors look like 2
Itten and Color Contrasts
Area and Quantity
   Area Distribution
   Concentration or Dispersion
Movement
   The Movement of Colors
   Comparative Movement of Colors
   Comparative Movement of Colors - Web Design
   Color and Shape
   The Illusion of Transparency
   Transparency and Web Design
   Movement & Placement of Color
   Movement and Axes
   Movement and Axes - Web Design
   Color and Weight
   Color and Weight - Web Design
   Time and Space


In Conclusion
Bibliography
About the Author

Sample Pages

Here are some thumbnails of some of the pages in "Color Logic for Web Site Design." The book contains a total of 220 illustrations and is truly a pictorial guide to color theory for web site design at an affordable price.

Color Voodoo is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2008, J.L.Morton, All rights reserved.