Click hereto see the Table of Contents for "Color Voodoo for E-Commerce"
"What I've seen is very impressive. You have a knack for explaining color for web designers. Keep it up!
Jay N. U.S.
COLOR VOODOO FOR E-COMMERCE
Tap the power of color in e-commerce.
Ebook - Delivery today
There's never been a book like this one!
"Color Voodoo for E-Commerce" covers the red-hot topic of designing e-commerce sites — by using color as the key to success. 180 color illustrations thoroughly define the best design and user-interface solutions for commercial web sites.
This electronic book (PDF) give you the tools to empower every page of an e-commerce web site. First, on a technical level, it covers how colors can be as accurate as the existing technology will allow, while, at the same time, heeding the rules of optics. Second, on a psychological level, it focuses on how colors communicate meaning and serve as a source of visual persuasion. Third, as the primary aesthetic tool, the book presents formulas for creating visual harmonies that sustain and enhance the customers interest in the shopping experience. Fourth, it covers how colors function competently as the primary structural element in the store's design — as an aid to navigation and passage through the site, as well as directing attention to the most important areas.
Here's a preview:
Examples from the "Color Harmony" section
Since the book is electronic (PDF), color accuracy is superb. RGB and HEX formulas are included for 55 of the web site palettes. If you see something you like, the formulas are right at your fingertips.
Click here to link to the Table of Contents and thumbnails of some of the pages.
Color Voodoo for E-Commerce"
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This electronic publication is a PDF (Portable Document Format), the most common (and popular) publishing format on the Internet. You don't need any special equipment. You can read a PDF publication on any computer with Adobe Acrobat Reader, and if you don't already have Acrobat, it's free and you can download it by clicking here.
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