COLOR VOODOO FOR E-COMMERCE

Part I - Color & Accessibility
A successful store must be accessible to everyone.

Color and Technology
Color Bit Depth
Gamma
General Color Variations

Color Accuracy for E-Commerce
Color-Accurate Equipment
Accessible Web Colors
The Future of Color on the Web

Color Accessibility and Vision
Color-Blindness
The Aging Eye

Part II - Color & Attractive Design
A successful store must be attractive and inviting.

Color and Optical Effects

Focus and Contrast
After-Image
Irritation and Distraction
Visual Comfort

Color and Psychological Associations

Guidelines for Selecting Symbolic Colors
Factors that Influence Symbolism

Color and Harmonious Design

Web Color Critique
The Color Palette
Color Harmony and Content
Color Harmony Formulas for E-Commerce
Monochromatic Harmony
One Color plus Black and White Harmony
Contrasting or Complementary Color Harmony
Analogous Harmony

Merchandise Display
Presentation
Image Backgrounds
Color and Design Distractions
Color Solutions
Other Considerations

Part III - Color and Functional Space
The customer must be able to move comfortably through the store, find what they need, get information and complete a purchase.

Color and Navigation

Color and Passage

Color and Direction

Spatial Perception

Emphasis and Subordination

Color and Attention

Color Movement and Optics
Movement Characteristics of Colors
Other Factors
Examples of Color Movement
Purchasing

CONCLUSION
RGB & HEX FORMULAS

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COLOR VOODOO FOR E-COMMERCE

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