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 A Guide to Color Symbolism Global Color-Clues & Taboos 50 Symbolic Color Schemes Colors that Sell: Tried & Tested Color Schemes
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Download immediately
Also available on CD About this book |
"Colors that Sell" presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations – from the basic "red and white" of Xerox to the inventive "purple and orange" of FedEx and Levitra – are illustrated and analyzed.
Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo.
Detailed information about each color combination includes:
- Natural Associations (examples of each color as they occur in nature)
- Symbolism (positive attributes that each color may communicate in contemporary culture)
- Design Analysis (the technical/ design attributes of the color combination)
- Color Communication (what the color combination may communicate)
- Examples (companies and/or products that use the color combination as brand identity today)
See Look Inside for sample pages
| Reviews and Comments Oh and I mean it! The book is just great for visual identity projects, where you need a handy reference guide to color. A. Rochelle I really like this ebook - thanks for putting it together, it's given me some great ideas. S.Whitehead |
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Colors that Sell: Tried and Tested Color Schemes
This electronic publication is a PDF (Portable Document Format). You don't need any special equipment. You can read a PDF publication on any computer with Adobe Acrobat Reader, and if you don't already have Acrobat, it's free and you can download it by clicking here.
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Also available on CD About this book |
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Get a discount by purchasing a Color Voodoo Symbolism package!
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Color Voodoo is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2011, J.L.Morton, All rights reserved.