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Click here to see the Table of Contents for "Colors that Sell."

Click here to see sample pages for "Colors that Sell."

Colors that Sell: Tried and Tested Color Schemes

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This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations – from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra – are illustrated and analyzed.

Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo.

Detailed information about each color combination includes:

Natural Associations (examples of each color as they occur in nature)
Symbolism (positive attributes that each color may communicate in contemporary culture)
Design Analysis (the technical/ design attributes of the color combination)
Color Communication (what the color combination may communicate)
Examples (companies and/or products that use the color combination as brand identity today)

Sample Pages
(One of sixty color combinations that are included in the eBook)

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A customer writes:
Oh and I mean it! The book is just great for visual identity projects, where you need a handy reference guide to color. A. Rochelle

I really like this ebook - thanks for putting it together, it's given me some great ideas. S.Whitehead

See the Table of Contents for a full list of color combinations

Colors that Sell: Tried and Tested Color Schemes
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