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"Colors that Sell" presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations from the basic "red and white" of Xerox to the inventive "purple and orange" of FedEx and Levitra are illustrated and analyzed.
Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo.
Detailed information about each color combination includes:
Natural Associations (examples of each color as they occur in nature)
Symbolism (positive attributes that each color may communicate in contemporary culture)
Design Analysis (the technical/ design attributes of the color combination)
Color Communication (what the color combination may communicate)
Examples (companies and/or products that use the color combination as brand identity today)