Color Logic

A concise guide to color theory

A solid foundation for color usage in all design disciplines

Immediate download for this e-book

$14.99 - Find out more below!

Color Logic

You’ll enjoy new design possibilities through the informed use of color. “Color Logic” takes theory to application by illustrating how these principles affect design so that you can use them to your advantage in any visual design.

This e-book provides a solid foundation in color usage in all design disciplines, saving time, trouble and rework. It’s the best seller of all our design publications. Over 150 illustrations accompany clear, concise text.

Beginning with the basics, the book takes the reader on a clear, concise and fully illustrated review of color terminology – from the color wheel to warm and cool colors, value, and saturation. Then it’s on to the two major sections: Color Harmony and Color Effects. You’ll discover how you can identify factors to consider in building your own dynamic and subtle harmonies.

Here’s a preview:

Are these two designs harmonious?
cv4-2harmony

If you’re not sure, you’ll find the answers in “Color Logic.”  It covers color harmony with step-by-step guidelines, seven solid formulas, color wheel diagrams and a multitude of design examples.

Which of these 3 colors is advancing (moving forward)?
Whicih color is moving forward?

There’s a solid, scientific foundation behind advancing and receding colors. “Color Logic” covers six formulas so that you can take control over the focal point of your designs

This e-book is a PDF. You can read it it on any tablet, mobile device, or computer.

What’s included:


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    80 pages – 150 illustrations

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    Section I – Color Harmony – is fully illustrated with color wheel mapping, representative swatches and design examples for seven harmonies.

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    Section II – Color Effects – demonstrates how the surface textures, the quantity of color, and movement affect color designs. How colors interact with other colors is the most significant chapter is this section.

Look Inside

Color Logic

Click here to look inside and see sample pages and the Table of Contents

Our customers write:


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    “Color Logic is very impressive. You have a knack for explaining color for designers. Keep it up! The nicest part of them is that I don’t have to eat a lot of vegetables to get the dessert.” … D. Towle

  • Connector.

    “Two aspects I really like about ‘Color Logic’is the liberal illustration and the fact that a reader can get through them in a reasonable amount of time. The organization and clarity provide the reader with valuable expertise in short-order.” …Chip Yost”Color Logic makes it easier for me to understand the color concepts. Written in a form that is concise and easily understood by a beginner.” … Thanks. E.Gunby”Color Logic is very impressive. You have a knack for explaining color for designers. Keep it up! The nicest part of them is that I don’t have to eat a lot of vegetables to get the dessert.” … D. Towle

  • Connector.

    “Color Logic makes it easier for me to understand the color concepts. Written in a form that is concise and easily understood by a beginner.” … Thanks. E.Gunby

Color Logic

$14.99


Digital Format |  E-Book
Download immediately
80 pages- 150 images.



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