Color Research and Statistics

Colorcom, the publishers of Color Voodoo, will assist you with selecting the most appropriate colors and color combinations with our statistical data from the Global Color Survey database.

Since 1997, we've gathered data from over 70,000 people worldwide. The current database is a compilation of demographic information about color symbolism and color preferences. As such, it has become the first database of its kind.

Detailed information can be found at the Colorcom web site:
Consumer Color Preferences Research and Global Research and Statistics

1. You can purchase the data based on your demographic parameters. For example, the colors that North American males, ages 25-45, view as dependable.

or

2. The data can be provided as part of Colorcom's color consultation services:

In this case, we provide the data extracted from the database and other substantive information that apply to your color project.

Note: The database can also be used as expert witness testimony for color trademark litigation.