Colorcom, the publishers of Color Voodoo, will assist you with selecting the most appropriate colors and color combinations with our statistical data from the Global Color Survey database.
Since 1997, we've gathered data from over 60,000 people worldwide. The current database is a compilation of demographic information about color symbolism and color preferences. As such, it has become the first database of its kind.
Here's how it works:
We provide a detailed demographic analysis of the right color for your product or service based on strong statistical data. For example, if your target market is American women, ages 30-45, we can provide substantive information about which colors are associated with dependable or dignified or high quality . . . or whatever your requirements may be. Detailed information can be found at the Colorcom web site: Consumer Color Preferences Research and Global Research and Statistics
Note: The database can also be used as expert witness testimony for color trademark litigation.
