Global Color: Clues and Taboos
Access the language of color around the world in this invaluable guide to color symbolism in different cultures and countries. When colors are cast into a global arena, complex meanings arise. Here’s an example of the symbolism of red in 2 different countries:
- Japan: Red ink is a traditional method of writing a letter that ends a relationship (like a “Dear John” letter or a pink slip).
- Russia: The Russian word for red – “krasniy” – originally meant beautiful. The semantics of beauty are still part of the meaning of this word.
This thoroughly researched publication from Professor Jill Morton guides you to safe color specifications for your audience in different parts of the world.
This e-book is a PDF. You can read it it on any tablet, mobile device, or computer.
Section I explores the factors that influence color meanings in different global cultures – religion, politics, climate, gender, age and other influences that play a powerful role.
The issue of globalization vs. national traditions of color meanings is also covered as a key to selecting appropriate colors for a specific country or culture.
Section II presents extensive research about the specific symbolism of individual colors in different countries and cultures.
Information covers the following color categories: red, pink, purple, blue, green, yellow, gold, orange, brown, black, grey, and white. Each color is defined in terms of general symbolism, religious symbolism and national and regional symbolism.
Our customers write:
“Better safe than sorry! This e-book is a safety net for color specifications for different global cultures.” … Ankita Jan
“From the moment I started reading this publications, I knew it was information that I could trust to be accurate and useful. “Global Color: Clues and Taboos” presents a thorough analysis of color symbolism globally. It includes colors that are safe as well as those that are risky in every country or geographic/cultural region in the world. Consequently, I know what colors to avoid and what colors are safe to use in my global business communications.” … Z. Taylor