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Color Matters


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Click here to see the Table of Contents - "50 Symbolic Color Schemes"




"After reading '50 Symbolic Color Schemes' and 'Color Logic for Web Site Design,' my chances of making good color choices for our Web site have now improved 1000%." Matt W.



50 Symbolic Color Schemes

50 Symbolic Color Schemes

Uncertain how to develop a color scheme symbolically consistent with your message or product? This book presents 50 harmonious color schemes that convey meanings matched to specific symbolic meanings such as dynamic, expensive, high quality, intelligent, joyous, dependable, spiritual, festive, healthy, etc. Color associations are based on conservative rather than trendy interpretations and well-indexed for quick symbolic comparison. Each color scheme is well-illustrated and easy to duplicate using the accompanying RGB and HEX codes. Descriptions of color harmony, computer colors, color models, and design applications are included. With this knowledge you can confidently use color schemes that enhance your message.

Here's s preview of three color schemes:

 Can you guess the symbolism?

Three color schemes

Each color combination presents two sets of colors. Use the colors in the large background squares for the main areas of your design. Use the colors in the narrow horizontal stripes for smaller areas or accents.

Background Squares

Horizontal stripes

RGB formulas and HEX codes are provided for every color.

 Our customers write:

"After looking at Color Voodoo #3 and reading Color Voodoo #5 my chances of making good color choices for our Web site have now improved 1000%." Matt W.

"The Color Voodoo books - they are all I hoped for and more! I'm getting the most use out of #3 and #5 - #3 because I have to pick color schemes for clients (you have saved my life with that one!), and #5 because it's thefirst truly integrated approach to color and web site design I've ever seen- I'm sending my engineers to it on a daily basis! " F. F. Currit-Dhaseleer. - Interface & Usability Engineer

Your material helped me so much with design....I grab your 50 color schemes, layout out a design, and give them one of your color schemes...My clients think that it is professional...Also, I feel that my design is much improved...R. Houck


Click here to see thumbnails of 24 color schemes and the "Table of Contents."

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Color Voodoo #3 - "50 Symbolic Color Schemes"
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