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 A Guide to Color Symbolism Global Color-Clues & Taboos 50 Symbolic Color Schemes Colors that Sell: Tried & Tested Color Schemes
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About this eBook |
This eBook is a PDF. You can read it on any computer- on PCs & Macs.
iPads, Kindle 2nd Generation and Nook Color devices support PDF eBooks.
Color Logic delivers everything you’ll ever need to know about color theory. This book provides a solid foundation in color usage in all design disciplines, saving time, trouble and rework. Over 150 illustrations accompany clear, concise text.
Beginning with the basics, the book takes the reader on a clear, concise, rapid-paced and fully-illustrated review of color terminology - from the color wheel to warm and cool colors, value, and saturation - and then on to the other two major sections of the book on Color Harmony and Color Effects. Discover how you can identify factors to consider in building your own dynamic and subtle harmonies. Each of seven color harmony diagrams is fully illustrated with color wheel mapping, representative swatches and design prototypes. The book’s section on Color Effects, demonstrates how substance and surface, color interaction, area and quantity, and movement affect design, so a designer can use them to advantage, moving a viewer’s eye through a visual design. Color Logic takes theory to application by illustrating how the color theories of Chevreul, Bezold, Albers and Itten can cause unintended color distortions. You’ll enjoy new design possibilities through the informed use of color !
Here's a preview:
Are these two designs harmonious?
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If you're not sure, you'll find the answers in COLOR LOGIC. It covers color harmony with step-by-step guidelines, seven solid formulas, color wheel diagrams and a multitude of design examples.
Which of these two colors is advancing (moving forward)?
There's a solid, scientific foundation behind advancing and receding colors. COLOR LOGIC covers six formulas so that you can take control over the focal point of your designs.
(Note: If you also design web sites, "Color Voodoo #5 - Color Logic for Web Site Design" specifically addresses the same issues as "Color Logic" and includes 26 additional pages of information and illustrations specifically for web site design.)
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Reviews and Comments Two aspects I really like about "Color Logic" is the liberal illustration and the fact that a reader can get through them in a reasonable amount of time. The organization and clarity provide the reader with valuable expertise in short-order. Chip Yost Your ebook "Color Logic" makes it easier for me to understand the color concepts. Written in a form that is concise and easily understood by a beginner. Thanks. E.Gunby I feel you have excellent products that are invaluable. I searched bookstores high and low for information on color and found nothing. What I found at your site is the best. Thank you for this valuable service. Gregory Lemon "Color Logic" is very impressive. You have a knack for explaining color for designers. Keep it up! The nicest part of them is that I don't have to eat a lot of vegetables to get the dessert. D. Towle |
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"COLOR LOGIC"
This publication is a PDF. You can read it on any computer - on PCs and Macs.
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About this eBook
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Also available on CD |
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Color Voodoo is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2013, J.L.Morton, All rights reserved.