COLOR LOGIC

Color Logic delivers everything you’ll ever need to know about color theory. This book provides a solid foundation in color usage in all design disciplines, saving time, trouble and rework. Over 150 illustrations accompany clear, concise text.

Beginning with the basics, the book takes the reader on a clear, concise, rapid-paced and fully-illustrated review of color terminology - from the color wheel to warm and cool colors, value, and saturation - and then on to the other two major sections of the book on Color Harmony and Color Effects. Discover how you can identify factors to consider in building your own dynamic and subtle harmonies. Each of seven color harmony diagrams is fully illustrated with color wheel mapping, representative swatches and design prototypes. The book’s section on Color Effects, demonstrates how substance and surface, color interaction, area and quantity, and movement affect design, so a designer can use them to advantage, moving a viewer’s eye through a visual design. Color Logic takes theory to application by illustrating how the color theories of Chevreul, Bezold, Albers and Itten can cause unintended color distortions. You’ll enjoy new design possibilities through the informed use of color !

Our customers tell us:

"Color Logic is very impressive. You have a knack for explaining color for designers. Keep it up! The nicest part of them is that I don't have to eat a lot of vegetables to get the dessert."D. Towle

Here's a preview:

How color is affected by other colors

Do all of the red squares look the same or do they look different?
Four reds

The same red is used in the foreground of all four colored squares. Do you see the differences? Do you know why red on a black background is brighter than the same red on an orange background? COLOR LOGIC contains 25 pages of information and illustrations about the logic behind color mutations.

Are these two designs harmonious?

If you're not sure, you'll find the answers in COLOR LOGIC. It covers color harmony with step-by-step guidelines, seven solid formulas, color wheel diagrams and a multitude of design examples.

Which of these two colors is advancing (moving forward)?

red and blue

There's a solid, scientific foundation behind advancing and receding colors. COLOR LOGIC covers six formulas so that you can take control over the focal point of your designs.

(Note: If you also design web sites, "Color Voodoo #5 - Color Logic for Web Site Design" specifically addresses the same issues as "Color Logic" and includes 26 additional pages of information and illustrations specifically for web site design.)

Comments from a customer:

"I have always wanted to learn to draw and paint. Finally taking some classes on color and composition in community edu.

Your ebook "Color Logic" makes it easier for me to understand the color concepts. Written in a form that is concise and easily understood by a beginner. Thanks." E.Gunby

Click here to see the "Table of Contents"and some examples of the pages.

COLOR LOGIC
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