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A Guide to Color Symbolism
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Colors that Sell:
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Color for Homes and Offices
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Color and What You Wear
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Color Seminars and Workshops

We'll bring the power of color to you. Color professor Jill Morton offers a series of seminars and custom workshops that will give you what you need to create a color impact. We cover all aspects of color - from design theory to color psychology and marketing.

About the color seminars and lectures

We offer several kinds of seminars. Some are based on the design and creative aspects of color, others cover marketing. We also offer informal lectures that are cover the key aspects of color with a light-hearted approach. Custom seminars that address your specific needs are also offered.

Here's a list of topics that can be included in a standard workshop or one that can be tailored to fit your needs:

Color Symbolism and Trends
How colors create powerful psychological effects
Predicting trends and knowing how to use them

Visual Effects of Color
How colors create high or low visibility, relax or irritate the eyes

Physiological Effects of Color
How colors affect our moods, concentration, appetite and other aspects of our physical being.

Color Harmony and Color Design Concepts
Formulas for color harmony and successful designs

Color and Marketing
Brand identity, color tools for marketing success

Color Demographics and Personal Preference
Specific effects of age, gender, national, religious and other factors on color perceptions
Note: Slides and other graphic images are used throughout the seminar.


Custom Seminars & Workshops

We also offer specialized educational sessions. The seminar content can be "custom designed " for web design, marketing, a specific industry, interior design, or any specialized area.

A typical color seminar can be scheduled for half a day, a full day or two sessions on two different days. Workshops lasting a week or longer can be scheduled to meet your requirements.



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Color Voodoo is a registered trademark of J.L. Morton.
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