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Click here to see the Table of Contents for "Color Logic for Web Site Design"



















"After reading '50 Symbolic Color Schemes' and 'Color Logic for Web Site Design,' my chances of making good color choices for our Web site have now improved 1000%." Matt W.



COLOR LOGIC FOR WEB SITE DESIGN

COLOR LOGIC FOR WEB SITE DESIGN

Ebook . . . delivery today

Discover and enjoy new design potential through the informed use of color in web design. "Color Logic for Web Site Design" takes theory to application and provides a solid foundation for color usage in web site design, saving time, trouble and rework. Over 200 illustrations accompany clear, concise text.

Beginning with the basics, practicing web designer and degreed artist Jill Morton takes the reader on a clear, concise, rapid-paced and fully-illustrated review of color terminology, then on to the next section on Color Harmony. Each of seven color harmony diagrams is fully illustrated by color wheel mapping, swatches of representative combinations, and web page prototypes in both dynamic and subtle harmony versions. Identify factors to consider in building your own dynamic and subtle harmonies and use them to keep visitors at a web site.

The section on Color Effects demonstrates how color interaction and movement affect site design, so a designer can use them to advantage, moving a viewer’s eye through a web page.

(Note: This is an expanded version of "Color Voodoo #4 - Color Logic". It contains the exact same information from Color Voodoo #4 plus 26 additional pages of information and illustrations specifically for web site design.)


Here are some previews:

 Color Harmony

"Color Logic for Web Site Design" covers color harmony from A to Z: Step by step guidelines, seven solid formulas, color wheel diagrams and examples of design applications.



Color and Texture

color and texture
color and texture

When color is combined with texture, different effects come into play. How do you make this work for you instead of against you? Which one of these works?



How color is affected by other colors
Do all of the red squares look the same or do they look different?
Four reds

The same red is used in the foreground of all four colored squares. Do you see the differences? Do you know why red on a black background is brighter than red on an orange background? "Color Logic for Web Site Design" contains 25 pages of information and illustrations about the logic behind color mutations.




Our customers write:
From an amateur to an expert within no time!

I am just six months old in this color/designing world. After purchasing Color Voodoo books*, I feel so confident that now I am doing all the design work of this firm from web to print. And I personally feel that you deserve a lot of credit for making an amateur into an expert within no time. Adeel M. (* Color Voodoo * 1, #3 and #5)

...."You've gathered pertinent information from vast resources into your Color Voodoo in an understandable language (not dumbed down however), and made it useful in many contexts. (as in 'teach a man to fish') These books are one of the must-have's in digital presentation. Adobe etc. are constantly producing better tools, but tools can't really make choices. The information you provide is needed for that. I can't take color (and my ability to use it) for granted any longer.

My life's conclusion about books is that every book should contain one good, useful, idea or concept. The nicest part of them is that I don't have to eat a lot of vegetables to get the dessert. The additive and subtractive points of view really make more sense than ever before and I've known about them since high school. "Saturation, hue etc. (all those parts of the "Voodoo" language of color) are also simpler now. And I've only read it once. You done good with this one." David Towle



Click here to see the "Table of Contents" and some examples of the pages.

"COLOR LOGIC FOR WEB SITE DESIGN"
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Color Voodoo is a registered trademark of J.L. Morton.
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