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 A Guide to Color Symbolism Global Color-Clues & Taboos 50 Symbolic Color Schemes Colors that Sell: Tried & Tested Color Schemes
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500 illustrations on 200 plus pages of clear concise text.
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Discover and enjoy new design potential with the informed use of color in web design. "Color Logic for Web Site Design" takes theory to application and provides a solid foundation for color usage in web site design, saving time, trouble and rework.
Beginning with the basics, practicing web designer and degreed artist Jill Morton takes the reader on a clear, concise, rapid-paced and fully-illustrated review of color terminology, then on to the next chapter on Color Harmony. Each of seven color harmony diagrams is fully illustrated by color wheel mapping, swatches of representative combinations, and web page prototypes in both dynamic and subtle harmony versions. It points out factors to consider in building your own dynamic and subtle harmonies and how to use them to keep visitors at a web site.
The chapters on "The Visual and Perceptual Effects of Color" and "Color and Functional Design" explain and illustrate how color affects the human eye, how color can be used to control navigation, direct attention to the most important areas, and create visual comfort.
Also included is a special section on "Color Psychology" - with a focus on how colors communicate meaning and serve as a source of visual persuasion. In the final analysis, colors have a powerful influence on the critical decision - to buy or not buy.
The final section addresses color and computer technology. It includes information on the best file formats and how to deal with color accuracy in the web environment.
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The right colors engage the web site visitor, attract attention, appeal to the senses, and boost memory. See the research at "Why Color Matters."
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Here are some previews:
(See the Table of Contents for thumbnails of 44 pages)
Color Harmony
"Color Logic for Web Site Design" covers color harmony from A to Z: Step by step guidelines, seven solid formulas, color wheel diagrams and examples of design applications.
How color is affected by other colors
Do all of the red squares look the same or do they look different?
Our customers write:
| From an amateur to an expert within no time!
I am just six months old in this color/designing world. After purchasing Color Voodoo books*, I feel so confident that now I am doing all the design work of this firm from web to print. And I personally feel that you deserve a lot of credit for making an amateur into an expert within no time. Adeel M. (* Color Voodoo * 1, #3 and #5) ...."You've gathered pertinent information from vast resources into your Color Voodoo in an understandable language (not dumbed down however), and made it useful in many contexts. (as in 'teach a man to fish') These books are one of the must-have's in digital presentation. Adobe etc. are constantly producing better tools, but tools can't really make choices. The information you provide is needed for that. I can't take color (and my ability to use it) for granted any longer. My life's conclusion about books is that every book should contain one good, useful, idea or concept. The nicest part of them is that I don't have to eat a lot of vegetables to get the dessert. The additive and subtractive points of view really make more sense than ever before and I've known about them since high school. "Saturation, hue etc. (all those parts of the "Voodoo" language of color) are also simpler now. And I've only read it once. You done good with this one." David Towle |
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"After reading '50 Symbolic Color Schemes' and 'Color Logic for Web Site Design,' my chances of making good color choices for our Web site have now improved 1000%." Matt W. |
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"COLOR LOGIC FOR WEB SITE DESIGN"
Click here for file size and download time. (Note: This is an expanded version of "Color Voodoo #4 - Color Logic". It contains the exact same information from Color Voodoo #4 plus 125 + additional pages of information and illustrations specifically for web site design.) |
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Color Logic for Web Site Design  $29.99  Download immediately! |
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Color Logic for Web Site Design 
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Color Voodoo is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2009, J.L.Morton, All rights reserved.